App & web design studio · Based in the Netherlands

Finally, a design studio that gets what you're building.

App and web design for small business owners. We lead the process — you lead the business.

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We're designers who understand your business — not just your brief.

No tech, no fluff. We ask the right questions, move fast, and deliver design that fits where you're going. You don't have to manage the process — we've got it.

What we do

Design that moves as fast as you do.

01
App Design
Mobile and web app interfaces — from first screens to full flows. Built around how your users actually think, not how you imagine they do.
02
Website Design
Websites that represent your business honestly and beautifully. Clear, fast to build on, and easy to hand off to a developer.
03
Graphic Design
Visual identity and digital assets that make your product feel like it belongs in the market you're entering.

Selected work

A few things we've made.

Real projects. Real problems solved.

Project 01
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App Design 2024

Project name here

One sentence on what the client needed and what changed for their business after the design.

Project 02
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1200 × 800px recommended
Website Design 2024

Project name here

One sentence on what the client needed and what changed for their business after the design.

Project 03
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1200 × 800px recommended
Graphic Design 2024

Project name here

One sentence on what the client needed and what changed for their business after the design.

How it works

You bring the vision. We handle everything else.

No long briefs. No guessing games. Just a clear process led by someone who understands what you're building — and why it matters.

1
Tell us what you're building
Not a design brief — just what you're trying to do and who it's for. We ask the questions from there.
2
We ask the right questions early
The ones your developer will ask later. So the design we deliver works in the real world, not just on screen.
3
Fast iterations, early feedback
No big reveals. You see progress early, input when it matters, and we adjust fast. No surprises at the end.
4
Clean handoff, ready to build
Organised files, clear notes, ready for your developer — or Framer/Webflow if you're building yourself.

Our belief

Pleasant design is the gateway to trust.

We believe that before a user trusts your product, they have to feel it. Not read about it, not be convinced by a headline — feel it. Pleasant design is what creates that feeling. It's not decoration. It's the first handshake between your business and your user.

That's why everything we build starts with the human on the other side of the screen — and works backwards to the pixel.

Principle 01
Human-centred, always
We design for the person using your product — their context, their hesitations, their moment of confusion. Every decision we make is tested against one question: does this make it easier for them?
Principle 02
Design that earns business impact
Intuitive design isn't just good ethics — it's good business. Reduced drop-off, higher trust, faster conversions. We measure our work by what changes for your users and your numbers, not by how it looks in a portfolio.
Principle 03
Practical, not theoretical
We bring a combined decade of experience building digital products used by millions — individuals and businesses alike. Our process is grounded in what actually ships and what actually works, not in design trends or agency process theatre.
Ning — Founder, Twenty Two Studio
Ning
Founder, Twenty Two Studio
Based in the Netherlands

Founder story

The background

I spent years as a product manager shipping digital products used by millions of people — across Southeast Asia and Europe, for both individual consumers and businesses. I sat in the room where design decisions were made, watched what worked and what didn't, and learned that the gap between a good product and a great one almost always came down to design that actually understood its user.

Why the studio

What I kept seeing was small business owners who had real ideas but no one to translate them into design that worked. They'd hire a designer, get beautiful files, and still feel lost — because most designers design, but don't think about the product. I started Twenty Two Studio to close that gap. To be the studio that gets what you're building before we touch a single screen.

The approach

I work with a small, focused team. I lead every project — asking the questions, making the decisions, keeping things moving. My designer brings exceptional craft. Together we deliver fast, pleasant, and purposeful design that owners can actually use to grow their business.

6
Years building digital products
M+
Users reached through products we've shaped
SEA–EU
Market experience across two continents
Proven
Products I shipped became market leaders

Start a project

Tell us what you're building.

No commitment, no long forms. Just tell us what you're working on — we'll take it from there.

Or email us directly at hello@twentytwostudio.com